Fans Leverage #DCYOU To Ask For Poison Ivy Comics
This week, DC Comics announced their DCYou campaign that is promoting DC’s post-Convergence line-up of books. If that sentence felt like nonsense to you, let me put it another way: DCYou is a marketing campaign trying to grab readers who aren’t interested in DC’s big upcoming crossover event. So they’re trying to hype the books that the cross-over event will lead to.
Honestly, this wouldn’t be newsworthy if DC hadn’t included the word “diverse” in their ad campaign. There’s been a wave of momentum in comics pushing for diverse comics, i.e. comics that aren’t helmed by white men, fictional or otherwise. Most of DC’s titles have dudes on the covers, and most of DC’s titles have dude creators, so it’s slightly disconcerting to see their new line-up touted as diverse. Continue Reading